Master of Business Administration (MBA) Graduate Program
A. Compulsory
Philosophy, foreign languages, management, economics, data modeling and decision-making, financial accounting, corporate finance, human resources management, marketing, operations management, management information systems, strategic management, commercial law, capital markets, corporate organizational design, international trade , entrepreneurship and venture management, corporate international operations.
B.Elective Courses
Organization theory, knowledge management, cross-cultural management, advertising and corporate image, brand strategy, e-commerce, retail marketing, international management, international finance, financial analysis and decision making, risk investment, securities investment technical analysis, tax and business strategic, financial tools, information resources management, supply chain management, network accounting, international advertising creative, investment analysis, project evaluation and case three, the main course is to introduce
C.Main Course Description
Managerial Economics
Managerial economics is microeconomics in business decision-making application. Management economics on the premise that the market economy and enterprises to maximize profits for the first goal. The main content of managerial economics: demand theory, production theory, cost theory, market theory, technological innovation theory, risk analysis, through qualitative and quantitative analysis to clarify the way of effective use of resources.
Data modeling and decision-making
This course is actually the application of statistical and computational study of a combination of course. The main contents include various data processing methods, forecasting and decision making, data modeling optimization methods. Curriculum emphasizes the practical combination of theory, through the analysis of various issues, derive the corresponding solutions. Aim is to use a variety of quantitative models and methods of thinking to solve practical problems. Students use data to analyze and solve practical problems. Financial Accounting
This course combines case of corporate accounting, teaching basic accounting theory, accounting methods, focusing on accounting in business management application, will nurture students to become a successful decision-makers rather than "bookkeeper."
Corporate Finance
This course provides MBA students the basics of financial education. Course covers valuation, investment decision-making (Principle and Application), financing decisions (theory and applications), working capital management (applications), the company increased decision-making.
Human Resource Management
Human resources management system, job system management, human resource planning, personnel evaluation, performance management, compensation design.
Marketing
Marketing is a rich, complete system, both theoretical and practical value of the subject, the enterprise market analysis, into the market share, develop the market and expand market essential theoretical guidance. Through the course of learning, make learning to understand the market marketing concept of Yanbian, about Marketing in business management role; Zhangwo Segmentation, Ding Wei, market competition, Deng marketing strategy and product, price, distribution and other marketing mix Science and flexible use of strategies.
Operations Management
quot;Operations Management" course will provide a systematic perspective, learning a world-class companies through effective operations management, and marketing and business strategy, financial strategies and the integration of business strategy to win long-term competitive advantage theory and method system. Specifically, this course will support the strategic management of organizational system's point of view, to operational management system life cycle Wei He Xin, a systematic study of organizational operation and management system, methodology, learning in the corporate world in the Ti Sheng Ji effectiveness of operations management has been widely used tool.
Management Information System
Teaching basic information technology, information system development methods, decision support systems, marketing information systems, financial information systems, human resources information system, ERP and BPR, e-commerce, Internet marketing.
Strategic Management
This course introduces aspects of today's corporate strategic management thinking, methods and trends and master the basic idea of corporate strategy and program, and all of today's enterprise development strategy approach.
Commercial Law
Teaching and business management related to commercial law, economic law knowledge. Content of the rules of economic transactions focused, functional, practical, actual combat. The main contents include company law, contract law, real estate law, insurance law, financial law, security law, industrial property law, bankruptcy law, unfair competition law, international commercial law, economic arbitration and economic litigation.
Capital Markets
"Capital Market" course is to introduce capital market as part of the stock market, bond market, the corporate bond market, derivatives market, main institutions, financial instruments and market actions. Through the course, students will be the world capital markets understand the complexity of the operation, the Chinese capital market phenomena, and be aware of future trends.
Organizational Design
This course will be organized in a variety of modes of advantage and disadvantage of comparison, we introduce the basic design of organizational theory and practice. In the course of study, requiring students to master modern business organization design and change the basic principles, procedures and methods, deep understanding of how the local conditions of organizational philosophy, science, arts and the flexibility to be used in the study of organizational theory and solving of practical problems.
International Trade
In this course, mainly to enable trainees to understand some of the relevant international trade policies and international practices, understand the international market regulations and policies. Familiar with its corresponding international settlement of international trade programs, as well as operation and management of China's foreign trade, its main purpose is to the theory and practice of international trade import and export business closely together.
Entrepreneurship Management
Description theory of entrepreneurship, and spread entrepreneurship, teaching business management skills, discuss important business proposition for survival and development. Start by learning the knowledge indeed, stimulate entrepreneurship and innovations.
International Business Enterprises
This course is for the business case studies and modern theory of international division of labor and business management phase of the theory of international its research oversight, and its applicability in China; Shenru of multinational enterprises connotation clear its Fanweijieding and organizational forms; international operations of enterprises in different ways, namely enterprises to enter the host country of equity arrangements, non-equity arrangements and BOT investment comparison analysis; based multinationals investing in China at this stage of the operation of its investment strategy, the parent company China joint venture Enterprise means of control, in-depth analysis of the foreign capital market access, national treatment and market opportunities for multinationals investing in China, obstacles and competitors, this extract of Chinese enterprises "within the group of international" and "outward internationalization "The goal of choice, investment, operation of enlightenment.
|